Peter Russo, entrepreneur and hardware mentor who has founded and sold multiple companies, shares decades of hard-won wisdom on working with contract manufacturers. With 15+ brands created, 2,000+ SKUs launched, and $250M in retail sales under his belt, Peter reveals the strategies, pitfalls, and creative approaches that separate successful hardware partnerships from costly disasters.

What You'll Learn:

• How to structure contracts that protect your IP while enabling collaboration

• The cultural fit factors that make or break CM relationships

• Why startups are "crappy customers" and how to overcome it with storytelling

• Exclusivity negotiation strateg ...