The 24/7 Bar
Temporada 2
Internet vs. FMCG What These Two Offers Taught Me
Temporada 1
“Youth Never Goes Dark”
por Wei "Vivi" Ye
I sat in two interview rooms and realized they were looking for two completely different versions of me. Let’s talk about how internet and FMCG industries define talent.
Why would a luxury brand spend millions just to give samples away? In this episode, we break down the strategy behind La Mer’s bold “Youth Never Goes Dark” campaign.
The 24/7 Bar is a quiet corner for young marketers to unwind, slow down, and hear real stories from the industry. Hosted by Vivi, this podcast explores early-career choices, unexpected pivots, and the lessons behind campaigns, jobs, and life changes. Sometimes it’s a solo reflection; sometimes it’s honest conversations with friends who’ve taken different paths. If you’re figuring out your direction in marketing, pull up a chair. The bar never closes.