EPISODE SUMMARY

If you pulled your last 10 change orders and sorted them into two piles — things you truly couldn't have known, and things the client added or you didn't nail down up front — which pile would be bigger? For most design-build firms, it's the second pile, and Greg opens this episode arguing that's not a field problem. It's a design and sales problem that showed up late.

Greg is joined by Will Pritiken, founder of Aforma Design Studio, an embedded design practice built specifically for builders, architects, and developers who need real design capacity without standing up a full in-house team. Will ran construction and did development work before starting his own design-build company in Portland, then built Aforma after fellow Remodelers Advantage roundtable members asked him to bail out their sta ...