On this episode of the Think Small Podcast, Tim Mitrovich, founder of 10 Capital Wealth Advisors, shares how he built a $1.7B firm by rejecting the traditional sales-driven model and focusing instead on deep relationships, behavioral finance, and serving the often-overlooked “non-CFO” spouse. From grinding through the early years with no built-in book of business to creating a 90-minute onboarding process centered on listening—not pitching—Tim explains how intentional culture, consistent community events, holistic wealth planning, and a long-term investment mindset fueled exponential growth. It’s an honest conversation about scaling a values-driven firm, navigating team growing pains, investing in people over products, and why sustained success comes from blocking and tackling long before the scoreboard lights up.

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