Most home service businesses spend money on marketing without knowing if it's actually making them money.

In Part 2 of this episode, Ben Magee and Mike Walker break down the metrics that separate growing recurring revenue businesses from those constantly chasing new customers. They explain churn, lifetime value (LTV), customer acquisition cost (CAC), retention, referrals, and why a small improvement in customer retention can dramatically increase the value of every customer you acquire.

Whether you own a bin cleaning company, lawn care business, pest control company, pool service, or any recurring revenue home service, understanding these numbers will help you market smarter, grow faster, and build a business that's worth more when it's time to sell.

🎯 Connect with Mike Walker  ...