Should your business podcast be a solo show, built around guests—or a mix of both?

In this episode of The PR Podcast Edge, Mark Hunter and Lindsay Reid explore one of the most important decisions to make before you start recording: choosing a format you can sustain.

Solo episodes give you complete control over the message, make it easier to share your expertise and can be recorded efficiently around your own schedule. Guest episodes bring fresh perspectives, valuable connections and the chance to reach new audiences—but they also involve research, diary coordination and a steady pipeline of the right people.

Mark and Lindsay explain why the answer may be a hybrid format: using solo episodes to build authority and guest conversations to expand your network, add variety and create new opportunities. They also consider in- ...