Mark Hunter and PR consultant Lindsay Reid discuss how podcasting helps with reputation management in the digital age by letting individuals and companies control the narrative, especially during crises.

Lindsay argues that long-form, unregulated podcast conversations allow leaders or public figures to explain facts, what’s being done, and rebuild trust after scandals, often after an initial quiet period, rather than relying only on media coverage or restrictive “no questions” interview rules. She notes podcasts can also be used internally to communicate with staff during company issues. They then shift to proactive reputation building: publishing timely episodes ahead of news cycles (e.g., financial uncertainty) to become a trusted go-to source, attract expert guests, and generate PR opportunities by pitching credible, evidence-based viewp ...