Takeaways

• Apple Podcasts adding video in 2026 is about keeping listeners in-app—not replacing YouTube.
• Video can improve retention, boost visibility, and expand your content repurposing options.
• You shouldn’t add video if it overwhelms your workflow, stretches your budget, or your audience prefers audio-only.

Apple Podcasts is rolling out video podcasting in 2026, and podcasters are asking what it means for workflow, hosting, and growth. Abbey breaks down why Apple’s move is less about competing with YouTube and more about keeping users inside the Apple Podcasts ecosystem. She shares three reasons video may be worth adding—retention, standing out, and more repurposing opportunities—and three reasons to skip it—workload, cost, and audience fit. The episode closes with the core strategy reminder: the best form ...