Most organizations only consider accessibility when faced with a legal deadline or a complaint. Anne-Mieke Bovelett's approach begins much earlier, at the stage of product decisions, design systems, and CMS workflows that ensure a site is accessible for everyone before any code is written.

With 27 years of experience in web infrastructure across retail, academic, agency, and enterprise clients in the Netherlands, Germany, and beyond, she knows exactly where agencies often go wrong with accessibility, and the consequences of these mistakes.

In this conversation, Anne and Robert unpack the gap between technical compliance and real-world usability, explain why accessibility, SEO, usability, and conversion optimization are increasingly the same discipline, and discuss how AI search and agents are raising the stakes for clear semantic str ...