Protect Your Profit: Pricing Like a CEO in Lawn Care

This episode cuts straight to the heart of what breaks lawn care businesses: pricing without knowing your numbers. Andy Wilson makes one thing crystal clear, revenue can look great on paper and still leave you broke if profit is leaking out everywhere.If you own a service business and you’ve ever priced off the guy down the street, this one hits hard. It’s a call to stop guessing, start measuring, and charge like the business you’re building actually matters.

Key topics

• In this episode: why pricing based on competitors is a trap when you don’t know their overhead, payroll, insurance, fuel, or margins.
• Andy breaks down the real cost of doing business, including payroll, taxes, workers comp, insurance, fuel, maintenance, software, admin time, and more.
• He dr ...