"80% of the decision-making power is whether they like you. And people like things like you spending time to learn about them." That's Troy Hipolito — The Not So Boring LinkedIn Guy — cutting straight to what most B2B sales playbooks completely miss.

Troy has helped coaches, consultants, and high-ticket B2B companies achieve 400% revenue increases without a single pitch-slap. In this episode, he breaks down exactly why your LinkedIn DMs are getting ignored — and the surprisingly simple, human approach that converts connections into conversations at a 21% rate (that's 600x better than a standard text message).

If you're still automating your way to silence, this one's for you.

What you'll get from this episode:

• Why 80% of high-ticket deals come down to likability — not your service or your pri ...