"You can sell to everyone — trust me, there are buyers everywhere. But can you actually keep them? Long-term growth comes from the right customer fit and ensuring your customer continues to see value in every single interaction." — Anika Zubair, Founder & CEO of The Customer Success Pro

Most companies treat Customer Success as a support function. Anika Zubair has spent 14 years proving it's actually a revenue engine — one that protects what sales closes, grows what marketing builds, and determines whether your company is building a business or just filling a leaky bucket.

With a track record of reducing churn to under 5% and driving over €10 million in net revenue retention expansion in a single year, Anika joins Karl to break down what CS teams are actually supposed to do, why most companies are measuring them all wrong, ...