In this engaging episode, Karl Pontau connects with Jay Kallman, founder of Loving Marketing, who brings a refreshingly human approach to franchise marketing. Jay shares her philosophy that when businesses reconnect with the humanity behind their marketing, incredible things happen.

She challenges the misconception that B2B marketing lacks emotional depth, arguing instead that understanding customer pain points and building genuine relationships leads to better outcomes. Whether you're selling B2B or B2C, Jay reminds us it's really H2H—Human to Human.

Jay offers practical advice on how businesses can bring more humanity to their marketing, including analyzing sales data, removing unnecessary barriers like gated content, and focusing on providing value at every stage of the customer journey. She emphasizes the importance of understandi ...