If you’re charging $145 a month while another gym charges $10, you can’t sell on price — you have to make people understand the value.

How do you sell a gym membership that costs considerably more than the budget gym down the street?

For Jalal of Tampa Bay Muay Thai, the answer starts long before asking someone to sign up.

In this episode of The Gym Owner’s Podcast, Anthony sits down with Jalal to discuss the lessons he has learned through roughly 17 years of operating one of Tampa’s established Muay Thai gyms.

Jalal explains how what began as a passion for Muay Thai eventually became a business, growing from a small training setup into a gym serving both kids and adults.

A major part of the conversation focuses on selling premium memberships. ...