Don Roberts resisted online membership sales—then Fit 24/7 signed up nearly 100 people through its website in only five months.

Don Roberts, owner of Fit 24/7 in Durango, CO and author of The Wellness Toolbox 1 & 2. shares how personal service, referrals, online enrollment and gym software helped him grow his independent club.

What happens when a hands-on gym owner combines personal service, smart referrals, online memberships, and better systems?

Don shares how his path began after the gym where he worked closed. With local banks unwilling to provide a traditional business loan, he used home equity to finance equipment, contacted more than 100 potential members,  ...