Elspeth is an award-winning publicist and the founder of Artists' Way Agency. During her career, she has managed campaigns for breakthrough artists such as FLO and Holly Humberstone, to global superstars such as Sigrid, Glass Animals, Post Malone and Ariana Grande to name a few.

What makes Elspeth incredibly successful is her knack of knowing how to connect and tell us her artists' unique stories in a way that is true and authentic but also creatively serves their music in an ever-changing media landscape.

In this episode, we cover:

• Elspeth's unique and exceptional career trajectory;

• how she created her own luck in the music industry;
• the role of a music publicist;
• the joy she feels in creating connections, s ...