Semantic SEO in 2026: Site Structure, Brand Signals, and Visual Semantics with Luis Salazar Jurado

Luis Salazar Jurado explains that semantic SEO is not dictionary meaning but structuring information so search engines and LLMs can understand pages faster and at lower “cost of retrieval,” creating an advantage over competitors with more content but worse structure. He contrasts old keyword-to-document SEO with today’s query-to-answer model, longer searches, multiple SERP interfaces, and AI layers, arguing SEO now requires holistic site, brand, and cross-platform consistency. They discuss entity disambiguation (e.g., a jewelry brand sharing a name with a butterfly), the importance of brand searches/mentions, and using targeted PR/ads and social profiles to drive “brand + product” searches (query augmentation). Salazar highlights visual ...