Travis Collins has been posting on Instagram for nine years. He started with 16,000 followers when companies first noticed him. Today he has nearly 2 million followers across platforms and creates the "F.U.K.I.T Friday" videos that contractors obsessively wait for every week.

But he still shows up to remodel houses. In this conversation, Travis shares his journey from a small town in upstate New York where he learned to rebuild bikes in sixth grade, to getting a psychology degree at the University of Hawaii, to working seven years turning over 26 new homes for a general contractor, to accidentally becoming one of the most influential tool reviewers on the internet.

Travis explains why he took tools apart to show internal build quality, how he changed his handle from an unpronounceable French word to "Tools by Design," why companies  ...