Is your Shopify dashboard looking like a ghost town? You aren’t failing—you’re just experiencing the Summer Slump. ☀️📉

Every year, the weather warms up and small business sales cool down. In this episode of The Dirty Heifers, Margaret, Shauna, and Jessie break down exactly why engagement drops when the sun comes out and—more importantly—how to turn this "dead zone" into your most productive season of the year.

In this episode, we cover:

• The Psychology of the Slump: Why customers stop clicking when they head to the lake.
• Survival Strategies: How to pivot to tourist-town wholesale and "strategic restocking".
• The Holiday Headstart: Why June is actually the best time to make your Christmas soap.
• Fragran ...