"Just book it later" is the advice that quietly derails events. Carla, Denielle, and MJ get into why timing decides everything. How early booking wins your first-choice venue, unlocks extras like upgrades and networking drinks, and spares you the last-minute scramble. Plus the seasons that catch planners out, why Christmas parties book in March, and how to make the case for early sign-off internally. Get in early—everything else gets easier.