Most salespeople don’t lose deals because their product is bad.

They lose deals because they don’t control the sales conversation.

In this podcast episode, we unpack why desperation in sales attracts the wrong clients, why discounting too early kills value, and why customers may be kings but they are not always right.

We talk about the real sales mistakes happening in African businesses today:

• Selling a Ford Ranger to someone with a Toyota Vitz budget

• Clients who negotiate on price and then become your biggest headache

• Why discounting means you’re removing value from your own offering

• How to control the sales process without sounding arrogant

• Why you should never give a discount without taking something in return If you’re in sales, entrepreneurship, business development, or leader ...