World Dairy Expo's trade floor lost more than 400 companies since 2017 — nearly half its exhibitors — while the cattle show set records. A bigger hall won't fix that.

Dane County just cleared the first hurdle on a $175 million redevelopment package that expands the Exhibition Hall at World Dairy Expo's home. The Bullvine Podcast digs into the number nobody's connecting to the empty booths: exhibitors fell every single year the cattle show hit new highs. The problem isn't square footage. It's what a booth is worth — and that's a decision, not a construction project.

What you'll learn

• Why the trade floor shed 400-plus companies while cattle entries hit records
• How the $175M covers the hall plus roads, parking, and site work — not just the building
• What 87 versus 112 attendees per booth really tells an exhibito ...