This week’s episode of Opening Soon is all about Creating a lasting brand. What better guests then Niki Russ Federman and Josh Russ Tupper, 4th generation owners of 105 year old famed Appetizing shop Russ & Daughters. We discuss how to make a lasting impression on your customers and make sure that your brand is echoed across every part of your business to create a unified and memorable guest experience that keep guests coming back for decades.

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