Episode 3: Your Name Is Your Logo

Guest: Yannick Brookes, President and CEO of BSquare Advisors

In this episode of The BSquare Advisors Brief, the host and guest continue the conversation from Episode 2, “Your Brand Is Bigger Than Your Logo,” by shifting the focus from organizational branding to personal reputation.

The discussion explores the idea that, for individuals, your name functions like your logo. It enters rooms before you do, moves through conversations you may never hear, and becomes attached to people’s experiences, assumptions, memories, and perceptions of you.

This episode examines how personal brand affects the workplace, management, leadership, relationships, and everyday communication. The host and gu ...