Craig Miller on being Shopify's C...
Craig Miller on being Shopify's CPO, Marketing by an Engineer, Leadership, and Scale | The Black Box of Product Management

The Black Box of Product Management por Brandon Chu

Notas del episodio

In our first episode ever, Brandon speaks with Craig Miller, the former CPO & CMO of Shopify and a company legend. He joined the company when it was worth less than $100M and 70 employees, and by the time he left it had grown to over $130 BILLION and 10k employees. He was the company's first marketer, and then built up the growth team as it's CMO. Mid-tenure, Craig took over the product team which he grew from 5 to 250.

The winding conversation covers Craig's early career in engineering and marketing, mental models for leadership and product, and tons of stories from his 9+ years at Shopify, from the earliest days to the present.

0:00​ - Intro

1:06​ - What's the vague experience listed on your LinkedIn called, "Owner"?

3:52​ - What happened after "Owner", aka Kijiji

6:52​ - How Craig came to run Marketing at Kiji ... 

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product managementshopifycommercetechstartups