She Thought She Needed More Leads. She Needed Positioning.

The Aligned Edit, Season 5, Episode 2 | Wrong Problem

A founder came into a Direction Session convinced she had a lead generation problem.

She wanted more visibility. More marketing. More people finding her business.

The problem was, people were already finding her.

In this episode, I walk through the real conversation that uncovered what was actually happening, why I looked at her website before I looked at her analytics, and how a positioning problem can quietly disguise itself as a marketing problem.

If your audience is growing but your inquiries aren’t converting, or you’re constantly thinking the answer is “more traffic,” this episode will challenge that assumption.

In this episode:

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