If you keep explaining what you do, then explaining it again slightly differently, then adding more context, examples, and clarification, the issue may not be that you need a better elevator pitch.

In this episode of The Aligned Edit, Veronica Dietz breaks down why overexplaining is often a sign of unresolved positioning. When the offer, audience, and problem are not clearly decided, the explanation has to work harder than it should. The result is website copy that feels too long, sales conversations that meander, and offer posts that never quite land.

Veronica introduces the one-sentence pressure test: a diagnostic tool that shows you where your structure starts leaking before you spend another hour rewriting copy that was never the real problem.

This episode is for service-based founders, consultants, advisors, coaches, therap ...