The word coach has stretched so far it has stopped working as a hiring signal. Business coach. Mindset coach. Strategy coach. Visibility coach. Embodiment coach. Everyone is a coach now, and the result is that founders cannot tell who they are actually hiring when something is wrong in their business.

In this episode, Veronica walks through the five roles people confuse the most: coach, consultant, advisor, strategist, and diagnostician. What each one actually does. What they actually deliver. When you should hire each one. And the one question that tells you which kind of help you really need.

She also names a category she will not formally label: the somatic-energetic-psychological hybrid practitioners now charging premium prices for work that operates on a different layer than most founders realize, and why hiring one of them when  ...