This week's global deep-dive is about ransomware you can see on a supermarket shelf. On 16 July, Coca-Cola disclosed in a formal SEC filing that its billion-dollar dairy subsidiary Fairlife had been hit by a ransomware event that reached production-related systems — and that all US production of Fairlife products had been temporarily suspended, while Canadian lines kept running. No criminal group has claimed the attack, and whether data was stolen or a ransom demanded remains unknown. We use the incident to unpack the difference between IT and OT — office systems versus the systems that run machines — why ransomware that touches the factory floor is measured in stopped lines rather than encrypted files, what Coca-Cola's fast, formal disclosure got right, and how any business that makes, moves or sells physical things should think about segmentati ...