Summary

In this episode, host Nick Crutchfield interviews Amy Schmidt about bringing brands to life. They discuss the importance of cultural phenomena in marketing, choosing the right audience, and selling the brand. Amy shares insights on the first steps in choosing the audience and how to approach the market. They also explore the challenges of launching a new product and how to pivot when things don't go as planned. Amy emphasizes the importance of partnerships and education in the industry, as well as the need to support and uplift minority-owned businesses. Overall, the conversation highlights the key strategies and considerations for successfully bringing brands to life. In this conversation, Amy shares her expertise in marketing and offers valuable insights for startups, scale-ups, and legacy brands. She emphasizes t ...