BALENCIAGA and OREO leverage WeCh...
BALENCIAGA and OREO leverage WeChat as digital debut runaway and exclusives window

TRL Podcasts por TRL Group

Notas del episodio

From BALENCIAGA, OFF-WHITE to OREO, WeChat Store has come the “wind vane” of big brands’ digital Runaway for exclusive series launch.

Palabras clave
wechat flagship storeexclusive series launchshopping mall omnichannelrewarding systemwechat scrm