Co-Founder and President Geof Ochs, talks to us about the foundation that SYNC was built on and the insights that lead to the first SYNC products. We also hear about how the company has evolved since those first products, how athletes help shape the future of the brand, and how Geof has used his experience ski racing to shape company culture.

Geof also hints at what is next for the brand and how he sees the future of SYNC in the coming years. Check out the full interview to learn more.