What does it really take to grow a promotional products company from $29M to over $92M—and stay competitive in a rapidly changing industry?

In this episode of The Promo Playbook, co-hosts Lisa Fosdick and Kimberly Ballerene lead a powerful conversation with Brittany David, SnugZ USA's Chief Revenue Officer. From navigating the chaos of the pandemic to leveraging AI, partnerships, and product strategy, Brittany shares exactly how SnugZ evolved into a $92M supplier powerhouse.

This is a behind-the-scenes look at scaling, innovation, and what suppliers must do right now to stay relevant—and profitable.

Key Takeaways:

→ SnugZ grew from roughly $29M to $92M by expanding product lines and acquiring SWEDA → The pandemic forced a shift from reactive to proactive supply chain strategy and innovation → Tec ...