In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.

Takeaways

• Never say never about adding weddings to your revenue stream.
• Wedding expos provide significant networking opportunities.
• Showcasing locally grown seasonal flowers is essential.
• Managing client expectations is crucial in wedding planning.
• Unde ...