In an era focused on streaming music on platforms like Spotify, Apple Music, and Tidal and videos becoming shorter for TikTok and Instagram, should artists still make music videos? What are the benefits and uses of making them? And what should an artist expect when getting ready for one? Also, what about Spotify CEO Daniel Ek's recent statements concerning the cost of creating "content" being virtually zero? What's your hot take?

(00:00:00) Start

(00:00:16) Episode Summary

(00:01:16) Intro

(00:04:17) Show and Yell

(00:12:03) Music Videos - Wardrobe and Makeup

(00:17:09) Planning and Storyboarding

(00:21:31) Why do a Music Video?

(00:24:15) Leaning into Strengths and Aesthetics

(00:30:30) Benefits of a Music Video

(00:35:29) The Importance of Creativity

(00:39:52) Spotify CE ...