Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.

Top Takeaways:

• Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.
• Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.
• Instead of trying to grow your podcast directly, grow your newsletter and social medi ...