Nadia and Diana are co-founders of Wardrobe Circle, a platform pairing people with expert stylists to help them rediscover their personal style, buy less, and actually wear what they own.

In episode 6 of StartingUP, we sit down with the two founders to talk about how their idea started as a digital wardrobe app before user interviews revealed the real problem: most people don't know their own style anymore, buried under social media trends and influencer inspiration. From there we get into why they refused to fall in love with their first idea, why they intentionally built a human-led experience instead of an AI stylist, and the humbling pitch night that nearly convinced them to quit before they'd even started.

No polished founder story, no gatekeeping. Just how two founders learned to trust the problem before they trusted the solutio ...