Joanna and Marina are co-founders of The Bake Room, a studio in Amsterdam where teams combine business strategy sessions with hands-on bread baking.

In episode 5 of StartingUP, we sit down with the two founders to talk about how 15 years of friendship turned into a business partnership, and how a garden conversation about exhausting corporate strategy offsites turned into an experiment with flour, water, and a LinkedIn post. From there we get into why they tested the concept for free before ever running an ad, why "no drama" is one of their core operating rules as co-founders, and what it actually takes to build trust fast enough to stop discussing every decision together.

No polished founder story, no gatekeeping. Just how two founders turned a corporate burnout into a business built on baking bread and breaking down business problem ...