This month, we're discussing Storytelling as an influential tool.

People tend to remember a story long after they forget the data. A great message may inform, but a great story can help people feel the message.

We discuss a few specific areas:

1. Why stories influence better than information alone
2. Where we see stories show up, and why they work
3. Some common mistakes people make with their stories

Storytelling can be an effective tool in so many areas; you just need to know how to tell the right story.