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Most business owners didn't start their company to stare at spreadsheets. But somewhere between chasing invoices and dreading tax season, the numbers become this thing we avoid—because looking too closely might mean facing a reality we're not ready for.

Ruchi Gowda has been helping Bay Area business owners face those numbers since 2001. As the founder of Ruchi's Professional Bookkeeping, she doesn't just clean up your books—she teaches you how to read them, understand them, and actually u ...