Join Borja Díaz-Roig, Co-founder and CEO of Uxia, for a provocative look at how AI is rewriting the rules of product development. As a product leader with experience at Google, Gopuff, and TransferGo, Borja is now at the forefront of the "synthetic research" revolution. In this episode, we explore how Uxia is enabling design teams to bypass traditional, slow recruiting by using AI-generated testers to validate UX instantly. Discover why user testing is more critical than ever in 2026 and how the roles of designers and researchers are evolving in an AI-native world.

🎯 Insights You’ll Learn:

✓ What are Synthetic Testers? How AI-generated users are disrupting traditional UX research

✓ The Speed of Experimentation: Validating designs in minutes instead of weeks

✓ Why User Testing is non-negotiable in the age of hyper-competit ...