In this episode, Dr. Stephen Ginsberg unpacks one of the most seductive lies in performance psychology — the belief that winning will solve everything. Using Nike's controversial 2013 Tiger Woods ad as a launching point, Stephen challenges the "winning is everything" mindset and explores why the world's best golfer, Scottie Scheffler, might actually have it more figured out than most.

What We Cover

• The Nike ad that got it wrong — and why it matters
• Scottie Scheffler's surprising take on what winning actually feels like
• The arrival fallacy: what it is, why it happens, and who it hits hardest
• Why identity built around outcomes eventually collapses
• What Vince Lombardi actually meant — and how history misquoted him
• The research-backed case for process over outcome
• How t ...