DEMA Show marketing starts long before exhibitors arrive in New Orleans. In this special edition of Marketing Minutes, William and Britain Cline of Scuba Diving Industry Magazine explain why reaching dive retailers before the show can help exhibitors maximize their investment and drive more qualified traffic to their booths.

Research shows that trade show attendees frequently decide which exhibitors they want to visit before they ever reach the show floor. Pre-show promotion can also significantly increase booth traffic, making August and September critical months for companies exhibiting at the DEMA Show.

🕐Timestamps:

00:00 Marketing Minutes DEMA Special

00:21 Why Attendees Plan Before the Show

00:49 Pre-Show Promotion & Booth Traffic

01:16 Maximizing Your DEMA Show Investment

01:32 August Pr ...