In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s popular retail lines: SUFFER.

SUFFER is known for boat coats, warming coats, parkas, and hoodies designed for divers, boaters, swimmers, and watersports enthusiasts who need to stay warm before, between, and after time in the water.

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