Dive gear progression is one of the most critical yet overlooked factors in keeping new divers active, confident, and committed to the sport. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, publisher William Cline and ad sales manager Britain Cline sit down with Shawn Murphy of Bonassi to explore how the right equipment bridges the gap between certification and lifelong diving.

Shawn shares how Bonassi was born in the Mexican Caribbean and shaped by an Italian diving legacy, with a focus on real world durability, fit, and customization. The conversation centers on how thoughtful dive gear progression helps divers move beyond rental equipment and survival mode into ownership, confidence, and long term engagement with the sport.

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