Dive Shop Ownership is rarely a straight line, and Jeff McNutt’s journey proves just how dynamic a career in the scuba diving industry can be. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Jeff McNutt, owner and contributor at Dive BVI, shares how a college dive program in Texas led to managing a U.S. dive shop, working with major training agencies and liveaboards, and ultimately co-owning one of the premier dive operations in the British Virgin Islands.

Jeff walks us through the early experiences that shaped his approach to Dive Shop Ownership, including professional training, retail management, group travel, and instructor development. He explains how these foundational years prepared him for life in the Caribbean, where Dive BVI has built a 50-year legacy focused on professionalism, safety, and exceptional diver ...