Discover how TUSA leads the scuba industry in dive gear innovation and retail strategy! In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we’re joined by Scott Sanders, U.S. Sales Rep for TUSA and owner of Dive Shop Services. Scott dives into the brand’s 70-year legacy, including breakthroughs like the modular fin system, UV-protective lenses, and TUSA’s industry-first crystal silicone mask skirts.

🕐Timestamps:

0:11 – Intro & Guest Welcome

1:01 – TUSA’s 70-Year Dive Gear Legacy

2:17 – Mask Skirt Innovation & Fit Features

3:40 – ISO Quality & In-House Manufacturing

5:02 – Full Gear Lineup & Brand Partnerships

7:01 – Retail Support, Warranty & Stocking Programs

8:43 – Modular Fin System Explained

10:00 – Smart Retailer Strategies for Dive Shops ...