Stream2Sea reef-safe dive retail strategies are transforming how dive shops meet eco-conscious customer demand. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts Britain and William Cline interview Autumn Blum and Mike Malterre of Stream2Sea to explore how science-backed, reef-safe products build trust and boost retail sales.

🕐Timestamps:

00:00 Introduction & welcome

00:32 Meet Autumn & Mike from Stream2Sea

01:00 Using science to build diver trust

02:15 Stream2Sea’s eco product line

03:45 Best sellers & dive shop training

05:10 Pro deals and co-branding opportunities

06:30 Coral Care: proven coral nourishment

08:00 Shelf life and product storage tips

09:30 Sustainability and supporting dive retailers

11:00 DEMA Show preview & spec ...