In this episode Marketing Minutes sits down with Wayne Brown, CEO of Aggressor Adventures, to explore how giving back can be built into your brand- whether you’re a global liveaboard company or a local dive shop.

Wayne introduces the Make a Difference Challenge, a new initiative encouraging divers and businesses to highlight acts of service. He shares the story of his personal challenge in Belize, where Aggressor took a group down to build ramps for families with mobility issues—improving lives and creating meaningful connections in the destinations they serve.

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