In this special Marketing Minutes episode, filmed live at the Scuba Show, we sit down with Mark Evans, co-founder of Rork Media, the global publisher behind Scuba Diver Magazine, the GO Diving Show, and now owner of The Scuba Show and California Diving News.

Mark walks us through the growth of Rork Media from its UK roots to its international expansion—covering the power of in-person dive shows, the importance of high-quality print and digital media, and why connection is the lifeblood of the dive industry.

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